What You Will Learn in This Video:
- Howard Properties is a better choice than other real estate companies because we take the time to understand our clients’ business needs and objectives before finding them the right space.
- Real estate is a major expense for businesses, therefore it is important to make sure that the space they choose is the right fit for their needs.
Video Transcript:
“If I were running a business and had a real estate need, suppose I had to either upsize my office space or downsize my office space, why would I want to come to you rather than Joe Smith down the street?
I’m not a deal jockey. I really feel that my money is earned when I get a client to sign my representation agreement. Then it’s only a matter of when I’m going to get paid. But I really take on the challenge of my clients because I really want them to give some thought before we get in the car and go out to look at space as to what their needs are going to be in the future.
Now, not everyone can predict these needs, but if there are some trends, if there are some thought processes about expanding the business, making acquisitions, etc., now is the time to talk about them and to kind of flush them out. And we can then concentrate on buildings that, for instance, we can program expansion space or we can get option rights of first offer on space before it’s leased to somebody else so that we don’t get truncated when we really have a need to expand.
Is that in part what drives you to want to find out more about a business than perhaps the business owner thinks a real estate person needs to know?
Yeah, I think so. But in my mind, it’s very important because real estate is our occupancy cost. It’s really the second largest expense of any business after Human Resources. If you look at it that way, I think it deserves the attention and deserves the thought before you go out and spend a lot of money and make a long-term commitment to something that’s not going to work for the business needs.”
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